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Old Orchard Beach/Saco Adult and Community Education

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Business Training

in Business & Skills Training

Original source: http://www.orbitbusinessloans.com/blog/wp-content/uploads/2010/02/new-small-bsuiness-tips.jpg
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Starting Your Small Business

$9
May 16, 2017 at 6 pm, runs for 1 week

This is a fast-paced look at starting a small business: the challenges, available resources, and the important steps from research to planning. Learn how to outline your business plan and why it is important, understand marketing and pricing, and how to finance your startup costs. Leave prepared to take that next big step.

Instructor TBA

Original source: http://ballantynetaylor.co.nz/wp-content/uploads/2013/09/Video-Content-Marketing-1024x818.jpg
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Video & Content Marketing

$35

with Malorie Pastor

Apr 25, 2017 at 6 pm, runs for 2 weeks

Content marketing is a tool to create a lead generating funnel using material that you share through your website, blog or social media channels. Whether your business is a mechanic's shop or a nail salon, there is a need to engage with your costumers and potential costumers. In 2017, video is leading the way as the most successful form of content but requires a balanced mix to make it valuable. If you aren't actively participating in a content marketing strategy, including videos, you're missing out on leads and thus, potential customers! This is a crash course on videos as content marketing. Come ready to think about how your customers interact with you and what you'd like to do to take that to the next level.

Required: Fully charged laptop and/or tablet.

Malorie Pastor, with degrees in Media Studies from USM & a MA in Public & Organizational Relations from Montclair State in NJ, has worked with nonprofits, corporate organizations and an ad agency doing marketing, communications, PR & social media.

Original source: http://www.thinkbluemarketing.com/wp-content/uploads/2016/05/video-marketing_sm-copy.jpg
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Video Marketing Your Business on Facebook

$35

with Malorie Pastor

Apr 27, 2017 at 6 pm, runs for 2 weeks

In 2016, 75% of marketers were using Facebook video in their marketing strategies. Were you one of them? If not, come learn the basics and tools to bring your social media game, and your business, to the next level. This class will cover the importance of video on Facebook, how to record marketing videos, including Facebook live, and how to engage an audience in this dynamic way.

Required: Fully charged laptop and/or tablet.

Malorie Pastor, with degrees in Media Studies from USM & a MA in Public & Organizational Relations from Montclair State in NJ, has worked with nonprofits, corporate organizations and an ad agency doing marketing, communications, PR & social media.





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