Video & Content Marketing
with Malorie Pastor
Content marketing is a tool to create a lead generating funnel using material that you share through your website, blog or social media channels. Whether your business is a mechanic's shop or a nail salon, there is a need to engage with your costumers and potential costumers. In 2017, video is leading the way as the most successful form of content but requires a balanced mix to make it valuable. If you aren't actively participating in a content marketing strategy, including videos, you're missing out on leads and thus, potential customers! This is a crash course on videos as content marketing. Come ready to think about how your customers interact with you and what you'd like to do to take that to the next level.
Required: Fully charged laptop and/or tablet.
Malorie Pastor, with degrees in Media Studies from USM & a MA in Public & Organizational Relations from Montclair State in NJ, has worked with nonprofits, corporate organizations and an ad agency doing marketing, communications, PR & social media.Code: 30PROF.53.417
Tue for 2 weeks from 6:00 - 8:00 pm
40 East Emerson Cummings Blvd
Old Orchard Beach, ME 04064 Get directions